INTERNATIONAL MARKETING
Section 1-C
Easing World
Restrictions
As an offshoot of protectionism
countries have bounded together to ease the trade flow in their respective regions.
The WTO
(World Trade Organization) based in Geneva, Switzerland on January 1, 1995 have
succeeded the GATT (General Agreement on Tariffs and Trade), a trade body since
1948. It has 149 member countries with a Secretariat, headed by a Director
General; to ensure trade flows smoothly and freely.
WTO Activities:
·
Administers WTO agreements.
·
Serves as forum for trade negotiations.
·
Handles trade disputes.
·
Monitors national trade policies.
·
Provides technical assistance and training for developing
countries.
·
Cooperates with other international
organizations.
A Multilateral Trading System is basically used by WTO
it:
-
Consists of WTO agreements, negotiated, signed
and ratified by a large majority of the world trading nations.
-
Forges legal ground rules for international
commerce.
-
Guarantees trade rights.
-
Serves as contracts that bind governments to
keep the trade policies within agreed limits to benefit everybody.
MFN (Most- Favored- Nation) - a WTO status that
encapsulates the most basic principle of non-discrimination. It states that all members shall give equal
treatment to the products and services of all other WTO states/nations.
DSB (Dispute Settlement Body) – handles trade frictions
and disputes. Once trade disputes are settled potential military and political
conflicts are mitigated.
TPRB (Trade Policy Review Body) – a forum of all
countries to review trade policies of member countries.
The WTO strives to
reduce trade barriers. Over 75% of WTO members are developing or least developed
countries.
Trading Blocs
These are organizations formed by some countries to facilitate trade
among themselves and with other countries.
Types of Trading Blocs:
1.
Free Trade
Area – members remove all trade barriers among themselves. But they can
improve their own tariffs to non-member countries. Ex. European Free Trade Area
2.
Customs
Union – members remove all trade barriers among themselves and they have
the same set of external barriers consequently eliminating the need for customs
inspection at international borders. Ex. Customs and Economic Union of Central
Africa
3.
Common
Market – member countries permit full freedom of factor flows (migration of
labor or capital) among themselves, in addition to having a free trade area.
Ex. European Union (EU); Central American Common Market (CACM).
4.
Full
Economic Union – member countries unify all their economic policies
including monetary, fiscal, welfare policies as well as policies toward trade and
factor migration. The ultimate goal of EC (European Community) is to form one
nation. But did not actually materialize the ECU (European Currency Unit) was
replaced by the EURO.
IMF (International
Monetary Fund)
The IMF was formed to ensure
stability of the international monetary and financial system.
General Activities of the IMF:
·
Promote international monetary cooperation.
·
Facilitate the expansion and balanced growth of
international trade.
·
Promote exchange rate stability.
·
Assist in the establishment of the multilateral
system of payments.
·
Make its resources (under adequate safeguards)
available to member.
Main Functions of IMF:
1.
Surveillance
– monitoring of economic and financial developments and policies in member
countries at the global level. It also gives policy advice to members.
2.
Technical
Assistance – IMF provides the governments and central banks of member
countries with technical assistance and training in its area of experience.
3.
Lending –
IMF lends to member countries with balance of payment problems.
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