Showing posts with label Retailing Management. Show all posts
Showing posts with label Retailing Management. Show all posts

Tuesday, June 27, 2017

Multi-Channel Retailing

RETAIL MANAGEMENT

Chapter 3 - Multi-Channel Retailing

Today’s empowered consumers live in a multi-channel world -- Research products online, buy offline, and demand service everywhere.

Monday, June 19, 2017

Types of Retailers

RETAIL MANAGEMENT

Chapter 2 – Types of Retailers

The most basic characteristics used to describe the different type of retailers is the retail mix, the elements used by retailers to satisfy their customer’s needs and influence their purchase decisions.

Introduction to the World of Retailing

RETAIL MANAGEMENT

Chapter 1 – Introduction to the World of Retailing

THE RETAIL MANAGEMENT DECISION PROCESS

     Retail Managers need to know the environment in which they operate before they can develop and implement effective strategies.

  The first step in retail management decision process, as the diagram below shows, is understanding the world of retailing.