INTERNATIONAL MARKETING
Section 2 –F
Export Packing,
Marking and Labeling
Export Packing
Export Packing refers to
the proper way of protecting the good for a secured and safe travel going to
the country of destination. The goods must arrive at the buyer’s destination in
superb condition, having withstood natural calamities, handling stress,
attempted pilferage and the like.
Things to be considered in packing:
1.
Nature of
the product. The more fragile the product is, the more protective the
packing and packaging should be.
2.
Mode of
transportation. since sea transport would have a longer haul than air
shipment, the packing should be more secured.
3.
Climactic
conditions during journey. Good if the weather is always fine around the
world. As it is, some sea voyages, even plane voyages, are dangerous not only
for humans but also for cargoes.
4.
Pilferage
susceptibility. Make sure that the products are not easily stolen from,
say, master cartons where the products are stored during the journey. In
majority cases, watches and other high-value consumer products are most prone
to pilferage.
5.
Customer’s
requirements. It cannot be helped that some buyers would like to have their
own packing specifications, If you have agreed prior to the shipment that you
will provide for what is required, you have to abide by the agreement.
6.
Cost of
packing materials as against total export cost. Sometimes, you would like
to have the best packing for your product. However, you might end up with a
beautiful pack which costs more than the actual price of the product.
Several types of export packing:
a. fiber
board box or carton
b. wooden
packing crates
c. wooden
crates
d. wire
bound boxes
e. pallets
Export Marking
Marking allows you to identify
practically anything. The export shipping mark is the principal identification
for the international movement of goods. The marks should be very simple and
not at all elaborate so as not to confuse the handlers in the ports, and your
buyer as well.
Basically there are three important types of data which
should be given proper marking in export:
1.
Essential Data
-
Name and address of exporter
-
Name and
address of customer
-
Case/crate/package number
2.
Other Data
-
Weight of the package
-
Order number
-
Port of shipment
-
Destination
-
Origin of goods
3.
Handling Instructions
-
To avoid breakages
-
Language of the buyer
International
Marking Systems for Pallets and Packages
Boxes,
wooden cases and crates are often marked with handling instructions in the
language of the country of origin. While this may safeguard the contents to
some extent, it is o little use for goods consigned to countries with different languages.
Graphical
symbols offer the only possibility of conveying the consignee’s intention and
their adoption will reduce loss and damage caused by incorrect handling.
The
following symbols apply to packages of all kinds, but do not include
instructions or other marks specific to the handling of dangerous merchandise.
They should be stenciled in black directly on the surface. The use of red or
orange should be avoided since these colors are used in the labeling of
dangerous goods.
Export Labeling
After the brand name, the labeling if the most obvious information on the product. These are the rules in export labeling:
1. Labels should make clear the quantity and quality of the goods. The information may include the following:
- name and address of the exporter
- weight or volume of contents
- ingredients
- material contents
- specific instructions
2. Information must be given in the language and measurement system of the importing country.
3. The importing countries’ own regulations concerning the marking and labeling, especially of dangerous substances such as explosives, must be checked and observed.
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