Rationale for Export

INTERNATIONAL MARKETING

Section 2 -A

Rationale for Export

        

          In this section, you will primarily learn the four P’s of Marketing and their application in export marketing.

The Need to Export

If you have considered a career in exporting, you, at least need to have and follow a master plan when you venture into it, Basically this plan should include the following considerations:

·         Decision to go to into export

-          The very first thing you to ask is whether you are to export or not. To answer this, you have to make a SWOT ( strength, weaknesses, opportunities and threats) analysis.

-          The external strengths and opportunities represent a bigger framework which from which your export business will operate.

·         Decision on the mode of venturing into export

-          This decision will depend on your SWOT analysis.

·         Decision to conduct export market research

-          Business firms must face the tasks of creating strategies that foresee and counter the rapid changes in the global markets.

-          Export market research aims to find out the appropriate product and market for you. the research plus the SWOT analysis would finally give you an idea and make you decide whether to go into export or not.

-          This involves the preparation of a business plan.